Website Privacy Policy

Version dated January 2019

Please read this document (the « Privacy Policy » or « Privacy Rules ») carefully. For any question concerning this document and, in a general way, on the collection and the treatment of your personal information by the website électroménager-Dakar published by the company SenMarketing Digital SARL, do not hesitate to contact us via the following email address: [email protected]


The company SenMarketing Digital through the website is concerned about preserving the confidentiality of your personal information and attaches great importance to the protection of the privacy of users of its services.

The purpose of the Privacy Policy is to define the rules applicable to the collection and processing of your personal information (hereinafter referred to as « Personal Data ») via our online sales site. Personal Data is defined as any information relating to a natural person who can be identified, directly or indirectly, such as the surname, first names, email and postal addresses of a natural person, his or her image in a photograph or video, an IP address, location data, a license plate, etc.

Our Privacy Policy details the Personal Information we collect and process through our online store, the purposes for which we process your Personal Information, how we use it, and the features we offer to enable you to access and update your Personal Information.

The Privacy Policy is an integral part of the General Terms and Conditions of Use (GTCU) and the General Terms and Conditions of Sale (GTCS) of the Electroménager-Dakar website. It applies to Users and Buyers of our website, whatever their category: individual, non-professional, professional, candidate or recruiter.

Our Privacy Policy does not apply to services offered by third party companies or individuals operating websites that are partners of the Dakar home appliances website or other websites accessible from our services. We are not responsible for how these sites use your Personal Information.


By checking the « I have read and accept the Privacy Policy » box on the website www.electromé, you (as a user or buyer) confirm that you have read and accept without restriction or reservation the privacy policy, the general conditions of use (GCU) and general conditions of sale (GCS). If you do not agree with any of its terms, you are free not to use or no longer use our services.

Our Privacy Policy may change from time to time, but any reduction in your rights will not be implemented without your consent. Also, we will post new versions of the Privacy Policy on the Appliances-Dakar website and we will alert you by means of an email offering you the possibility to consult them or any other means.

In general, the Privacy Policy is always easily accessible via the various pages of the website.


The processing of the Personal Data of the Users registered on the website www.electromenager-dakar.comest is subject to the 2008 law on the protection of personal data.

The « data controller », as defined by the aforementioned Law, of the Personal Data of the Users of the Dakar household appliances website is: the company SenMarketing Digital SARL.

In this capacity, we undertake, within the framework of our activities, to comply with the provisions of the aforementioned Law, and to carry out lawful, fair and transparent processing of your Personal Data, in particular to carry out data processing for determined, explicit and legitimate purposes, without being further processed in a way that is incompatible with these purposes, for a period of time that does not exceed the period of time necessary for the purposes for which they were collected and processed. Translated with (free version)

Finally, we inform you that the processing of Personal Data of the Users of the website has been duly declared to the National Commission for Personal Data Protection.

  2. a) Personal data that you communicate to the website

We collect Personal Data from Internet users who wish: to know more about our activities (via the contact form), to receive our news, and to be notified of promotional days of the website www.electromé and purchase products on our site (registration and order forms).

Accessing and using the website implies the collection and processing of your Personal Data, namely name, surname, telephone number, e-mail and postal addresses, etc. Some information is mandatory (followed by an asterisk) and some is optional as indicated in the form.

  1. b) Cookies

A « cookie » (or « tracer ») is a text file that may be stored in a dedicated space on the hard drive of your terminal (computer, tablet, or smartphone) when you consult an online service. A cookie allows its issuer to identify the terminal in which it is stored, during the period of validity or storage of the cookie. The cookie does not identify you as such; it is used to record your browsing information on the website.

During your visits to the website, information relating to your navigation may be recorded in « Cookies » files installed on your terminal, subject to the choices you have expressed concerning cookies and that you can modify at any time. These cookies allow a personalized navigation of the User and are also used for analytical purposes (audience measurement).

You will be informed of the existence of cookies and their purpose(s) as soon as you connect to the website, by the presence of an information banner placed at the bottom or top of the home page.

The deposit and reading of cookies on your terminal requires your prior consent, by clicking on « I accept ». However, you can configure your browser to refuse cookies or customize your cookie settings by clicking on a « Learn More » link. If you agree to the use of cookies, your agreement will be valid for one year. It will then be necessary to renew your agreement at the end of this period.

If you refuse to accept cookies, or if you delete the cookies stored on your computer, we inform you that you will no longer be able to benefit from a certain number of functionalities which are nevertheless necessary to navigate in certain areas of our website. If necessary, we decline any responsibility for the consequences related to the degraded functioning of our services resulting from the impossibility for us to record or consult the cookies necessary to their functioning and which you would have refused or removed.

Finally, it is important to distinguish between the cookies we issue on our site, and those issued by third parties. As such, please be aware that cookies may be placed from time to time on certain pages of the site by third parties (advertisers or others). This is the case, for example, for cookies from the social network Facebook. Please note that we have no control over the use of cookies by third parties.

  2. a) Purposes of the collection and processing of your Personal Data

Users’ Personal Data are collected and processed for the purposes defined and specified below:

  • Providing and managing our services ;
  • Manage the processing of your orders
  • To communicate with Users and Buyers and improve the quality of our services, i.e. to answer your questions and inform you of our news;
  • Fighting online fraud;
  • Resolve any disputes or problems that may arise in connection with the use of our services.

Any use of Personal Information for purposes other than those set forth above in our Privacy Policy will require your express prior consent.

  1. b) How long we keep your Personal Information

We undertake to keep your Personal Data only for as long as is strictly necessary for the processing declared for the aforementioned purposes, and in any case within the limits imposed by law. Also, depending on the type of Personal Data, the retention period may vary from a few days to several years.

In any case, we undertake to delete your Personal Data from our databases at the end of these different periods.

However, we may retain certain information for a period of time after the closure of your personal account in order to meet our legal, accounting and tax obligations and, in particular, to prevent possible illegal behavior after the deletion of your personal account (re-use of your old account by a third party). In this case, your data will be deactivated and will no longer be accessible online.

  2. a) Lack of communication to the third party

We undertake not to disclose to third parties the information and Personal Data that you provide to us. This information and personal data is used exclusively by our internal services and will not be transferred or sold to third parties without your prior express consent.

  1. b) Communication for external processing needs

Your information and Personal Data may, if necessary, be transmitted to third party subcontractors involved in the provision of our services (technical and hosting service providers, customer follow-up and satisfaction surveys, management of security incidents or fraudulent activity, etc.).

The person responsible for the processing of the website undertakes to communicate your information and Personal Data only to authorized and trusted service providers, who process them on our behalf, according to our instructions and in compliance with the present Rules of Confidentiality and in the respect of all other appropriate measures of security and confidentiality.

  1. c) Communication for legal and judicial reasons

In addition, your information and Personal Data may be disclosed to a third party if the data controller is required to do so by law, regulation, or court order, or if such disclosure is necessary for the purposes of an investigation, court order or legal proceeding, whether at home or abroad.

Similarly, we may share your information and Personal Data with third party companies, consultants or individuals in order to:

To enforce the Privacy Policy and the General Terms and Conditions of Sale (GTCS) and Use (GTU) of the website in force, including to note any breaches thereof;

To protect against any infringement of the rights, property or safety of SenMarketing Digital SARL and its users, in application and in compliance with the law.


We implement all necessary security measures to protect your Personal Data from unauthorized access, disclosure, alteration, damage or destruction.

To this end, the website and its technical and hosting providers have deployed appropriate measures to ensure the integrity, confidentiality and security of your Personal Data. However, we cannot ensure that your communications and other Personal Information will not be intercepted or disclosed by a third party.

Finally, we inform you that your Personal Information is stored on servers that may be located in Senegal and abroad.


You have a right of access (e.g. to check the data we keep about you), a right of rectification (e.g. to update or correct your data), and a right of deletion (e.g. to close your personal account) of your Personal Data, as well as a right to object to the collection and processing of all or part of your Personal Data for commercial prospecting purposes, including profiling insofar as it is linked to such prospecting. Translated with (free version)

In addition, it should be noted that these rights provide you with the opportunity to change your notification preferences at any time, by agreeing or refusing to have your Personal Data used for our marketing or promotional purposes.

You can exercise these rights at any time by contacting us directly at our email address or manually.